BROADCAST

Ahead of the record breaking undisputed world title fight, I was tasked to create two short promos to run pre ring walk for both of the main event fighters. It was a surreal experience as a life long sports fan to see my edits play out on the Wembley screens in front of over one hundred thousand fans in attendance.

Inspired by the iconic Trainspotting trailer, I created a simple but effective edit that could be played on broadcast and on the screens in the arena at the OVO Hydro, ahead of the main event.

Fight weeks don't get much more intense then this, so an opener to not only start the broadcast, but introduce the main event, was a must have. From the moment the fighters set eyes on each other at the top of the Empire State Building, to the final weigh in at the Barclays Centre, this fight was non stop action.

After an incredible fight of the year worthy event, I was briefed to make a recap of the night. This was to not only promote the scale of DAZN's production, but also build hype for the inevitable rematch. Initially used on the DAZN platform as a standalone piece, this edit evolved into a broadcast opener and social hype video that was posted by Eddie Hearn, Matchroom, Inside the Ring and many more.

The main event of Ring 3 really didn't need any hype selling itself. The two fighters who hated each other, had traded verbal blows for months; culminating in the most heated fight week. This opener, which played ahead of the main event, was edited day by day to keep it feeling as fresh as possible and included all the chaos and animosity that surrounded this epic fight.